F45 Teams with Red Bull

F45 Training, a global leader in fitness known for its innovative and effective group workouts, has announced an extended partnership with Red Bull.

This marks Red Bull’s first global collaboration with a fitness studio, adding excitement and energy to the F45 community.

The partnership aims to inspire F45 members worldwide to take their workouts to the next level, supported by Red Bull’s iconic “wings.”

“This partnership is aimed at empowering F45 Training members to push their limits while fueling their performance with Red Bull,” stated Tom Dowd, CEO of F45 Training.

“Partnering with Red Bull as our official energy drink is a tremendous honor, and we’re thrilled to deliver an even more electrifying workout experience for our members.”

Within the next three months, Red Bull drinks will be available for purchase at F45 Training studios.

Beyond these studios, members will also have opportunities to engage in exclusive events, including fitness activations tied to the World of Red Bull.

Additionally, F45 Training serves as an official training partner for HYROX, the globally popular fitness race that blends running with functional workout stations.

This new partnership with Red Bull allows F45 to combine its efforts, leading to Red Bull 100 x HYROX activations.

These initiatives will deliver an enriched training experience, alongside other HYROX events.

The collaboration between F45 and Red Bull will focus on five main areas:

• Sampling Initiatives: Red Bull products will be sampled at F45 studios and events globally, offering members an energy boost before and after workouts.
  
  
• In-Studio Integration: Red Bull will be available in F45 studios, ensuring members can stay energized with access to coolers and products.
  
  
• Content Collaboration: Co-branded content from F45 Athletes and Red Bull Content Creators will enhance engagement across both brands' digital platforms.
  
  
• Event Access: F45 members will gain unique opportunities to attend and participate in select Red Bull fitness events on local and global scales.
  
  
• HYROX & Studio Activations: Red Bull 100 x HYROX activations will roll out in F45 studios worldwide, offering unique training sessions and competitions, as well as other integrations with HYROX events.
  
  

Bring a friend and let them get a free workout day at GymNation.

“We’re always seeking partnerships with brands that share our forward-thinking vision for fitness,” said Brian Killingsworth, CMO of F45 Training.

“Together, F45 and Red Bull will bring more fun to functional training. We’re excited to extend this partnership and provide members with exclusive events and experiences.”

Red Bull products are expected to be fully available in F45 studios by June 2025.

Source: businesswire

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