Fitness Consumers Are More Active

Fitness enthusiasts are increasingly active and spending more time in gyms and studios, as highlighted in a recent report by ABC Fitness.

The company's Wellness Watch Q1 2025 report collected data from over 2,000 active consumers in January 2025.

ABC Fitness also analyzed information from its network of 30,000 partner clubs, which serve a combined 40 million members.

Key Insights from the Report

According to the report, 76% of individuals surveyed consider themselves physically active. This marks a 2% increase compared to last year and a 10% growth since 2021.

People are also exercising more frequently. Currently, 44% of respondents work out 12 or more times per month, an 18% increase compared to the previous year.

Baby Boomers, at 58%, are the most likely to work out this often, whereas only 37% of Gen Z achieve the same frequency.

Notably, January 2025 saw 1.9 million new gym memberships and 106 million check-ins across ABC Fitness's networked facilities.

Solo Workouts Remain Popular

Traditional gyms continue to be the most popular choice, with 50% of respondents being members of a gym.

Fitness training studios came second, with 23% of respondents reporting membership, followed by community recreation centers, YMCAs/YWCAs/JCCs, and group fitness studios, each at 19%.

Many gym users prefer cost-effective memberships, with 61% of respondents spending less than $69 per month.

This affordability trend has bolstered the success of high-value, low-price (HVLP) gyms.

Despite group fitness gaining popularity since the pandemic, working out solo remains the dominant trend.

Among the survey participants, 69% reported working out alone, while 39% joined group classes and 28% worked with personal trainers.

Virtual classes were still a less popular choice, with only 9% of respondents live streaming workouts at the gym.

Technology in Fitness

Fitness tracking tools and AI-powered apps have become mainstream in workout routines.

Most respondents (56%) reported using wearable devices like Fitbit, Whoop, or Apple Watch to monitor their activity.

An additional 22% used heart rate monitors or collected data through group classes, while 30% didn’t track their activity at all.

AI-based fitness apps have seen significant adoption, with 61% of respondents reporting their use.

Additionally, 49% have used nutrition and meal planning apps, while 37% tried mental wellness apps.

Younger generations, particularly Gen Z and Millennials, are leading the adoption of AI-driven fitness tools.

They often use smart wearables, virtual trainers, and apps that provide personalized workout recommendations, gamification, and real-time analytics.

Gen X shows moderate usage of these tools, while Baby Boomers are less likely to integrate AI into their fitness routines.

ABC Fitness's report underscores the evolving role of technology in the fitness and wellness industry, highlighting significant shifts in consumer preferences and habits.

Source: athletechnews

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.