Fitness First in Business Bay

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Fitness First, a well-established health and fitness brand in the region, has announced the launch of its newest club located in Bay Gate Tower, within Dubai’s Business Bay area.
Boasting cutting-edge facilities, a contemporary design, and carefully planned spaces, this club promises an unparalleled fitness experience for its members.
Highlights of the New Club
- Wide Range of Classes: Members can access a diverse array of classes, including Reformer Pilates, yoga, functional training, barre, immersive cycling, boxing, outdoor gym sessions, water-inspired mind and body classes, Les Mills programs, and exclusive Signature sessions like Myoflow, BXN, Reform VIP, Rush Xpress, and Flow&Float.
- State-of-the-Art Equipment: The club is equipped with advanced tools from Gym80, Technogym, and Freemotion. Key features include Freemotion Incline Trainers, Freemotion Dual Cable Cross machines, a dedicated booty training zone, an outdoor Gym80 playground, aqua treadmills, bikes, and mats.
- Immersive Fitness Technology: Members can enjoy a range of digital solutions to enhance their workout, such as GoXpro for personal training, Team Beats for guided group classes, Wexer virtual fitness systems, and Seca body composition analysis technology.
- Wellness and Recovery Spaces: The club includes amenities aimed at recovery and wellness, such as red light therapy, cryotherapy, sports therapy stations, cold plunge pools, infrared saunas, Normatec recovery boots, and Hyperice tools.
- Community-Focused Environment: A members’ lounge has been designed to foster community interactions, featuring the Prep&Co. health bar with a menu tailored to promote healthy living.
Future Expansion Plans
To meet growing demand, Fitness First plans to open six additional clubs across Dubai and Abu Dhabi by the end of the year. Currently, it operates 41 clubs across 32 locations in the GCC.
Additional Features of the Club
Members can enjoy unique amenities such as a cold plunge pool, a 25-meter swimming pool, and an outdoor workout zone, all designed to create an elevated fitness and wellness experience.
About Fitness First
Owned and operated by the Landmark Group in the Middle East and North Africa, Fitness First has been a dominant player in the region's fitness industry for nearly two decades.
With 41 clubs spread across 32 locations in regions like the UAE, Bahrain, Kuwait, and Qatar, Fitness First offers:
- World-class fitness equipment and unlimited free group exercise classes.
- Access to internationally accredited personal trainers.
- Over 90 distinct fitness experiences, including proprietary Signature programs, Les Mills classes, kids' activities, Swim Academies, Hot Yoga, Reformer Pilates, Padel Tennis, and water-based mind and body group sessions.
- Advanced fitness technologies like MYZONE and fully immersive fitness screens.
Fitness First continues to lead the way in the fitness landscape of the Middle East, offering comprehensive solutions for modern-day fitness and wellness enthusiasts.
Source: menafn
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