GymNation Unveils World's Heaviest Billboard

GymNation, the largest gym chain in the Middle East, has made a bold statement in Dubai by unveiling what it claims is the world's heaviest permanent billboard.

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In a city known for breaking records, this unique Out-of-Home advertisement is turning heads for its sheer weight.

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The staggering one-tonne billboard was constructed from forty individual weight plates joined together.

The installation was so massive that, according to GymNation's Chief Marketing Officer, Rory McEntee, a team of strongmen and women had to be brought in to put it up.

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The permanent sign, which reads "THE ONLY BILLBOARD THAT NEEDS A SPOTTER," even has perimeter tape around it as a safety precaution due to its immense weight.

This heavyweight advert was created to launch GymNation's new "Strongman" class. Inspired by The World's Strongest Man competition, the class is designed for those who love to lift big.

It includes exercises like Deadlifts, Tyre Flips, Log Press, and the Farmer’s Walk.

"Advertising in the UAE needed a lift, so we took that literally," McEntee commented. "The result is the world’s heaviest billboard, built to celebrate strength in every form.

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It was a massive job... thankfully no hernias were reported during the installation."

The new Strongman class is held every Saturday at 10:00 am at the GymNation Mirdif club, offering members a chance to shift some serious weight and bring out their inner strongman or woman.

Source: healthclubmanagement

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.