6 homegrown activewear brands to supercharge your new fitness routines

Kickstart your fitness journey with style and comfort by exploring our selection of six homegrown activewear brands. Perfect for everything from intense workouts to casual city errands, these labels offer an exquisite blend of athletic functionality and chic design.

Embrace feel-good silhouettes tailored for a dynamic, on-the-move lifestyle and find your perfect match in our curated roundup.

Hunn Active

The homegrown female-led brand makes fitness accessible through its wear-everywhere designs of studio-to-street activewear including rib knit leggings, sports bras, and jackets in an aesthetically pleasing palette.

The Truenude

THE TRUENUDE is a female-first activewear brand, founded by Nawel Aderghal, that celebrates femininity and power among all women.

The collections offer a versatile range of workout essentials with a contemporary feel in neutral tones that you can easily incorporate into your on-duty uniform.

Ikasu

The Dubai-based sustainable activewear brand is consciously conceptualised to inspire an active lifestyle and crafted to embody confidence.

Established in 2021, the homegrown label continues to grow strength to strength through its collaborations with inspirational female figures in the Middle East including Emirates Woman Awards “Editor’s Choice” winner and entrepreneur Mona Bin Kalli, athlete Haya Sawan, and more.

Amada

Created for an active and modern lifestyle, AMADA headlines sporty and chic designs with a second-skin feel rendered in flattering earthy tones.

Each enduring piece allows you to seamlessly mix and match into your existing everyday outfits.

The designs are led by simplicity with practical additions for a luxurious and comfortable fit needed for high-performance workouts or just hanging out.

Activeist

Driven by the pursuit to champion environmental stewardship, Activeist serves a lineup of sustainably made cool-girl workout basics.

Headlined by relaxed silhouettes and a vibrant aesthetic, this homegrown label ensures your fitness game is on point.

Fifty Made

Activewear meets streetwear for a new luxury sustainable brand behind The Giving Movement, FIFTY MADE.

Designed by Nicoletta Ginetti, the inaugural collection introduces futuristic silhouettes with functional detailing crafted from a range of sustainable materials.

Each limited piece is made with precision for a unique and standout style.

Source: emirateswoman