adidas Opens Women's Store in KSA

Adidas has launched its first women-focused store at Riyadh Park, perfect for those seeking a fresh approach to fitness fashion.

The store's design breaks away from traditional sports retail with a softer aesthetic characterized by curved edges, fluid lines, and subdued colors, creating an inviting yet luxurious, minimalist, and contemporary atmosphere.

Fans of adidas will find an extensive range of products, from trainers to the brand's signature items like t-shirts, caps, and bags.

The store offers a vast selection of gym apparel, running gear, and accessories, along with modest sportswear and hijabs, plus exclusive pieces from the Stella McCartney collection.

A standout feature is the new Bloom Sky Sportswear Collection, a collaboration with Saudi artist Raghad Al-Ahmad, known for her vibrant designs.

This collection draws inspiration from Saudi poetry, desert flowers, and celestial imagery, symbolizing freedom, movement, and individuality.

The collection highlights adidas' commitment to offering high-quality sportswear for female athletes and enthusiasts, emphasizing individual expression and cultural identity through modest options such as abayas and hijabs.

Shoppers can also enjoy a personalized shopping experience with knowledgeable staff ready to assist and provide tailored advice.

"Adidas’ new women’s store at Riyadh Park reflects our continued efforts to support and inspire women in Saudi Arabia and globally," shared Aimee Arana, General Manager of adidas Sportswear & Training.

"By merging innovative design with cultural considerations, adidas sets the benchmark for sportswear that empowers women to excel."

Given adidas’ popularity, the new women’s store is likely to be a hit among female consumers, catering to those in search of new trainers or the latest workout attire.

Visit the adidas Women’s Store at Riyadh Park, Ground Floor, near Gate 2.

Source: whatsonsaudiarabia

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