Adidas “You Got This” in Dubai

Adidas has recently energized Dubai's digital out-of-home (D/OOH) platform with a striking new branding initiative.

This campaign is designed to inspire both amateur and professional athletes, encouraging them to prioritize their health and well-being through sports.

Launching in early November, the multi-format campaign includes digital screens, hoardings, and wall wraps.

Adidas' previous D/OOH campaign, promoting the Campus 00s, was launched just a week earlier, while another campaign with the tagline "You Got This" debuted in March 2024.

Returning to billboards with renewed vigor, Adidas showcases dynamic visuals filled with energy.

One features a female model in Adidas sportswear doing a plank in the gym, while another shows a male athlete lifting weights and also in a plank position.

An additional visual depicts the male athlete performing squats, fully immersed in his gym routine.

The "You Got This" campaign emphasizes Adidas's commitment to empowering athletes to overcome challenges and enjoy their sports experiences.

It aims to help sports enthusiasts rediscover their passion for athletic activities.

This global campaign, featuring different athletes, has now reached Dubai and extends to major 2024 sports events like the UEFA Euro and the Paris Olympics.

For more information on D/OOH campaign details, visit INSITEOPEDIA and explore its many sections.

Source: insiteooh

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