Anytime Fitness Arrives in Dubai

Anytime Fitness is officially launching its first club in Dubai on November 1, marking the brand's entry into the UAE market.

The launch, managed by master franchisor Purple Fitness, expands the global fitness giant's presence to 49 countries and territories.

The new gym will feature state-of-the-art Technogym equipment, a variety of group classes, personalized training, and the brand's signature 24/7 access for members.

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The timing of the opening aligns perfectly with the Dubai Fitness Challenge, an initiative encouraging residents to complete 30 minutes of daily exercise for 30 days.

To celebrate, the gym is offering free three-day passes throughout November via the Anytime Fitness App, alongside exclusive training program promotions.

Faheem Essop, CEO of Purple Fitness, shared his vision for the brand in the city. "We are here to deliver accessible, personalized coaching, nutrition, and recovery services for the people of Dubai," he said, adding that there are "ambitious plans to open additional locations in Dubai in the near future."

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This expansion is part of a broader global strategy for Anytime Fitness, which continues to grow by approximately 300 locations per year.

Sander van den Born, an executive vice president at parent company Purpose Brands, expressed excitement about the new venture. "We're focused on non-stop growth for Anytime Fitness," he stated.

"We look forward to watching Purple Fitness and Anytime Fitness together contribute in meaningful ways to the overall wellbeing of people and communities in Dubai.”

Source: healthclubmanagement

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.