Armah Sports profit jumps 62% as personal training demand surges

Saudi Arabia’s fitness industry is moving into a new phase where premium services like personal training are becoming a major revenue driver, not just a nice add-on.

A clear example is Armah Sports Co., which reported a sharp profit increase in 2025 alongside strong growth in memberships and personal training performance.

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Key 2025 performance highlights

Armah Sports’ results show how quickly the market is maturing:

• Net profit attributable to shareholders: up 62% to SR62 million in 2025
  
  

• Revenue: up 27% to SR224.9 million (year ending Dec. 31)
  
  

• Operating revenue: up 48% to SR81.1 million, supported by operating leverage
  
  

• Personal training profit: up 51%, driven by sustained demand for higher-quality coaching
  
  

• Subscription and membership revenue: up 24%, linked to a growing average member base and more mature clubs
  
  

Why personal training is doing so well

Industry voices interviewed in the report point to a structural shift: Saudi’s fitness industry is expanding because the fundamentals are improving, not because of a short-term spike.

One data point shared in the article: the market grew from about SR3.4 billion in 2017 to SR7.7 billion in 2024, and is projected to reach SR15.5 billion by 2030. Drivers highlighted include regulatory reform, rising female participation, and private-sector investment aligned with Vision 2030.

The same theme shows up in how gyms make money: personal training and premium services are still considered underdeveloped compared to mature markets, which suggests meaningful upside for operators who can deliver quality coaching experiences.

What the wider Saudi gym market is signaling

Beyond one company’s results, the article points to a broader “headroom” story:

• Gym penetration: about 7% in 2024, forecast to exceed 10% by 2030
  
  

• Activity vs membership gap: around 60% of adults meet the 150 minutes/week benchmark, implying many active people still are not gym members
  
  

That gap matters. It means growth is not only about converting beginners. It is also about upgrading the experience for people who already move, but want better structure, coaching, and consistency.

What this means for everyday gym-goers

If you are choosing where to train, these trends point to what tends to deliver results long-term:

1. Coaching quality is becoming the differentiator
   
   Personal training is rising because people want faster progress, fewer injuries, and accountability.
   
   

2. Consistency beats complexity
   
   A good coach or a structured strength program makes training repeatable when life gets busy.
   
   

3. Strength training supports almost every goal
   
   If your plan is “lose fat, feel better, move well,” strength is the base layer that makes everything else easier.
   
   

A practical option to build strength with a clear weekly structure is Strength Development.

To support results with smart targets (calories, protein, and daily needs), use the Nutrition Calculator.

Source: arabnews.com 

The opinions shared in the blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.