ASICS and SFA Launch Startup Pitch Competition in KSA

ASICS, the global sportswear leader, and the Saudi Sports for All Federation (SFA) have teamed up to introduce their first-ever startup pitch competition in Saudi Arabia.

This groundbreaking initiative aims to promote digital innovation in sports and physical wellbeing, furthering the Kingdom's Vision 2030 goals to foster active lifestyles.

The program calls on startups based in Saudi Arabia to create technology-powered solutions that inspire movement and improve wellbeing.

Applications are open from June 16 to July 31, 2025, and finalists will pitch their ideas live in Riyadh on November 2.

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Eligibility and Rewards for Startups

To qualify, startups must be at least two years old, with a market-ready product or service, and be based or registered in Saudi Arabia.

From the pool of applicants, six finalists will be chosen to receive mentorship and strategic exposure to ASICS’ global teams in research, development, and marketing.

Travel and accommodation will also be provided for two representatives from each team on pitch day.

The competition offers high-stakes incentives—collaboration opportunities with ASICS await the top three startups. The winning team could secure investment and long-term partnership support through ASICS Ventures.

ASICS Expands Its Saudi Presence

This initiative marks ASICS’ first open innovation platform in Saudi Arabia, reflecting its expanding investment in the region.

The brand kicked off its presence by opening its first retail outlet in Riyadh in 2023, followed by partnerships in major national events such as the Riyadh Marathon.

"This program aims to unlock new digital solutions that empower more people in Saudi Arabia to move for their health and happiness," ASICS stated. "It reflects our philosophy: A Sound Mind in a Sound Body."

Driving Vision 2030 Forward

Saudi Arabia's Vision 2030 strategy prioritizes increasing physical activity levels across the nation.

By merging technology and fitness, this pitch competition seeks to build a more active and health-conscious society through innovative solutions.

Startups interested in participating can submit their applications via the official ASICS Innovation Pitch website. The deadline to apply is July 31, 2025.

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Source: entrepreneur

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