Asics & Saudi Federation

Asics Arabia, the Middle Eastern division of the Japanese sports brand, has entered into a strategic partnership with the Saudi Sports for All Federation (SFA).

This collaboration positions Asics Arabia as a main sponsor for two SFA events, including the annual Riyadh Marathon held each February.

Saleh Al-Husseini, the managing director of SFA, stated, “The SFA is thrilled to partner with Asics Arabia strategically.

This marks the start of an active relationship aimed at enhancing key events and supporting various sports initiatives.

We are confident that this partnership will elevate our events and reinforce Saudi Arabia’s status as a premier global sports destination.”

Seiji Hori, the general manager of Asics Arabia, expressed pride in the partnership with SFA. He commented, “This collaboration is just the beginning of an exciting partnership focused on building major events and supporting sports initiatives.

It is designed to foster physical and mental well-being in the Kingdom and promote the idea of becoming a Lifetime Athlete, aligning with our Sound Mind Sound Body philosophy.”

Source: sgbonline

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