Baked and GO Sport Launch Campaign to Promote Active Lifestyles

Baked and GO Sport have partnered to introduce a comprehensive brand campaign in GO Sport's main global markets.

This collaboration capitalizes on their respective strengths to develop a brand campaign that aims to inspire consumers to embrace a "Go Further" mindset.

The campaign highlights the integral role that sports play in the daily lives of modern-day athletes and fitness enthusiasts. 

By tapping into multiple categories, they aim to reach a wider audience and inspire them to push their limits in various aspects of their lives, be it sports, fitness, or personal development.

The campaign showcases a diverse range of sports and activities and underscores the idea that there’s a perfect fit for every individual, regardless of their background or preferences.

It is filmed in various locations throughout Dubai, capturing the spirit of a thriving fitness culture. 

The aim was to immerse the audience in an experience that dives into the mindset and focus of athletes.

Kirsten Pugsley, Head of Marketing at GO Sport, said: “I am thrilled to launch our 2024 brand campaign for GO Sport, internationally.

This marks a huge milestone in our journey so far, and encapsulates the importance of remaining true to our identity as a sports performance retailer.The campaign brings together our key categories in running, training, team sports, rackets & swimming, and underpins our ethos of helping our everyday athletes to Go Further.”

Credits

Client – GO Sport 
Agency – Baked 
Agency Lead & Strategist – Dan Bulman 
Production Company: Kill Club 
Producer: Molly Bolton 
Service Production: Knock Out Productions 
Locations: Dubai Best Locations 
Director: Callum Earnshaw 
1st AD: Ali Copland 
DOP: Rowan Biddiscombe 
1st AC: Alex Coleborn 
Lighting Team: Action Filmz 
Art Director: Rose Maclachlan 
Photographer: Nick White 
Digi Op: Karl Gregory 
Retouching: Chris Quick 
HMUA: Maryam Khoshabi 
Stylist: Kamal Farajallah 
Edit: Nick Mitchmore 
Sound Design + Music Score: In Hand London
Colour Grade: NT Colour 

Talent

Angus Maxfield 
Chelsey Raysbrook
Farai Tsingano
Nathan Ross Fox
Owen Edwards 
Conor Doyle
Ryan Colin Woolf 
Olga Kurki 
Eliza May Jackson 
Danny / Yordani Dzhurdzhev 
Valentin Le Page 
Danielle Regan Harrison 
Huge thanks to WellFit and Action Films 

Source: campaignme