BASI and GymNation Launch Pilates

GymNation and BASI Systems have joined forces to bring world-class Pilates to the growing Middle Eastern market.

GymNation, known for its cutting-edge fitness facilities, is partnering with BASI Systems, renowned for its precision-engineered Pilates equipment, to introduce a premium Pilates experience.

This collaboration will see BASI Systems’ state-of-the-art equipment integrated into GymNation locations, giving members access to top-tier Pilates offerings that boast exceptional quality and engineering.

“Collaborating with GymNation is an excellent match for BASI Systems. GymNation’s dedication to outstanding fitness services and member satisfaction complements our goal of delivering the ultimate Pilates experience through our expertly designed equipment.

Together, we’re excited to nurture and expand the Pilates community across the region,” said Matthijs Wilhelmus, CEO of BASI Systems.

The demand for holistic fitness solutions, including Pilates, has been growing in the Middle East. Pilates has gained popularity for its emphasis on core strength, flexibility, and the connection between mind and body.

“At GymNation, our priority is to provide members with the best facilities, equipment, and classes, and our collaboration with BASI Systems reflects that commitment,” said Laura Brown, GymNation’s Head of Signature Products.

“With BASI’s market-leading Pilates equipment, we’re elevating the quality and variety of our group exercise offerings, ensuring an unmatched Reformer Pilates experience for our members.”

Loren Holland, CEO and Founder of GymNation, added, “Too many people in the region face high costs for premium classes like Reformer Pilates.

GymNation is changing that by offering industry-best Pilates equipment and expert instructors, coupled with full access to our modern gyms—all included in a single monthly fee that’s comparable to just a handful of boutique studio classes.”

About GymNation

GymNation is one of the leading gym chains in the Middle East, with 14 locations in the UAE and 6 in Saudi Arabia, serving over 110,000 members.

The company has plans to expand, with 20 new locations slated to open across the UAE and Saudi Arabia by 2025.

GymNation has ambitions to become the largest gym operator in the GCC, with further expansion planned in Qatar, Bahrain, and Kuwait.

Established in 2017, GymNation’s mission is to make fitness more affordable, accessible, and enjoyable.

It is committed to creating inclusive spaces where improving health and wellness is approachable for everyone. The brand also promotes mental health awareness and active lifestyles across the region.

About BASI Systems

Launched in 2014, BASI Systems has built a reputation for innovation, quality, and passion for Pilates.

Serving clients in over 80 countries across six continents, BASI Systems specializes in creating precision-engineered equipment that enhances every aspect of the Pilates experience.

With a dedication to thoughtful design and functionality, BASI Systems products elevate the effectiveness and aesthetics of Pilates practice spaces, delivering an unparalleled experience for both enthusiasts and professionals.

Source: insider

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.