Dubai Islamic Bank: UAE Fitness

Dubai Islamic Bank (DIB) has emerged as a leader in corporate and social responsibility, driving a nationwide movement centered on health, fitness, and sustainability.

By seamlessly merging financial empowerment with community well-being through its wellness initiatives, DIB is redefining what corporate responsibility looks like.

By prioritizing wellness on a large scale, the bank has set new standards in corporate engagement.

DIB has proven that a strong focus on health, sustainability, and community ties can align perfectly with business growth.

Partnering with Fitze, DIB reached over 120,000 participants, accumulated Dh100,000 in charity donations, and celebrated 140+ winners, contributing significantly to the UAE’s fitness culture.

Through creative campaigns blending financial incentives with community participation and sustainability, DIB went beyond encouraging healthier habits—it made wellness a way of life.

These efforts align with the bank’s focus on Environmental, Social, and Governance (ESG) goals, positioning DIB as a model for businesses aiming to create meaningful societal outcomes.

The “Walk to Win a Bonus Salary” initiative became a standout highlight of the year. This campaign saw 15,000 participants take a collective 3.7 billion steps, with ten winners earning Dh10,000 apiece simply by staying active.

By combining fitness goals with financial rewards, DIB not only promoted healthier lifestyles but also introduced a new, impactful way of fostering community engagement.

This initiative successfully combined physical health and financial well-being, fostering a sense of connection and motivation among participants.

Beyond monetary rewards, DIB’s Ramadan Steps Challenge inspired more than 8,000 UAE residents to walk a combined 1 billion steps.

The result? A Dh100,000 donation to Dubai Cares, supporting global education for underprivileged children.

Likewise, during the Dubai Fitness Challenge, participants encouraged by DIB collectively walked over 2.4 billion steps, reflecting the bank’s alignment with the UAE government’s vision of building a vibrant, health-focused nation.

DIB didn’t stop at digital campaigns. The bank also organized five monthly Fitze Fun Mall Runs, attracting more than 2,200 participants.

These events created a culture of community, sparking deeper connections and encouraging individuals to make fitness an integral part of their routines.

The focus extended beyond individual accomplishments to collective transformation, embedding wellness into the social fabric of the UAE.

“DIB has shown that wellness is more than a corporate project—it’s a movement with the potential to transform lives,” said Ben and Neha Samuel, co-founders of Fitze.

“Together, we’ve proven that fitness serves as a powerful tool for both personal and societal advancement, and DIB’s innovative leadership has been crucial in bringing this vision to life.”

Rafia Al Abbar, head of human resources at DIB, explained, “While we’re proud of the progress we’ve made, this marks only the start of our mission to cultivate a culture of wellness and inclusivity.

At Dubai Islamic Bank, we firmly believe that fostering well-being is integral to building a sustainable and prosperous society.

Through our groundbreaking initiatives, we strive to inspire employees, customers, and communities to adopt healthier lifestyles, fostering ripple effects that extend far beyond individual achievements.

Our dedication to wellness encompasses more than just physical health—it’s about ensuring personal well-being aligns with societal progress.

Every step we take reflects our promise to drive meaningful change and support the UAE’s vision for a wellness-centered future."

DIB’s focus on wellness is not just a fleeting initiative but part of a long-term commitment to cultural transformation.

The bank has successfully encouraged UAE residents and its employees to incorporate fitness into their daily lives.

With its visionary approach, DIB exemplifies that true corporate leadership stretches beyond profitability, prioritizing the creation of sustainable, lasting positive change for society as a whole.

Source: khaleejtimes

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