Dubai Trifecta Weekend Unveiled

Spartan Race Middle East has announced that Dubai Parks and Resorts will host the city's first-ever Trifecta event, scheduled for the weekend of Saturday, January 25th, and Sunday, January 26th, 2025.

Organized in collaboration with the Dubai Sports Council, the event reflects Spartan’s strategic expansion into the broader Middle Eastern market under a new licensing agreement with ITP Media Group.

The Trifecta weekend will include three challenging races—Sprint, Super, and Beast—designed to push participants' endurance and agility limits within a single weekend.

Additionally, a Kids' race will take place on both days for younger enthusiasts.

"We’re excited to bring the Spartan Trifecta experience within Dubai’s city bounds," shared Isla Watt, Director of Spartan Race Middle East. "Dubai Parks and Resorts offers an ideal venue for this thrilling event."

Watt highlighted the brand’s dedication to building a strong community and promoting active living in the region.

"Spartan Race is more than just a series of events—it’s a movement that inspires individuals of all fitness levels to push their limits and reach their full potential," she added.

The Spartan brand continues to achieve global acclaim, bolstered by the recent Netflix series and the Beast World Championships held in Abu Dhabi, further reinforcing its status as a leading endurance event.

Matthew Brooke, Senior Vice President of Global Operations at Spartan, expressed enthusiasm about the partnership with ITP Media Group.

"Their expertise and influence in the region will play a crucial role in growing the Spartan brand across the Middle East," he said.

Spartan Race Middle East remains committed to delivering top-tier obstacle course races, fitness training programs, and events that cater to all fitness levels, fostering a spirit of determination and resilience.

Source: mediaoffice

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