Dubai's Biggest Fitness Festival Returns to Expo City

This weekend, all roads lead to Expo City Dubai for the ninth and largest edition of Dubai Active, Dubai Muscle Show, and Dubai Active Industry.

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Running from October 24th to 26th, 2025, this three-day extravaganza is the Middle East’s biggest celebration of health, strength, and wellbeing.

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Organized by IEG Middle East in collaboration with the Dubai Sports Council, the co-located events are set to welcome over 40,000 visitors, 2,000 athletes, and 400 leading global brands for an unmissable weekend of workouts, competitions, and entertainment.

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Dubai Active: A Celebration of Wellness

Held in partnership with the Dubai Fitness Challenge, Dubai Active 2025 will feature an incredible lineup of international fitness stars, including Kayla Itsines, Leana Deeb, and James Smith.

These icons will lead live workouts, host motivational talks, and meet with fans throughout the event.

Attendees can join high-energy sessions at the Active Arena, gain expert insights at Dubai Active Talks, or find their flow at the Yoga & Pilates Studio.

The HYROX 365 Challenge returns to test endurance, while the Future Champions Combat Arena will showcase emerging talent in combat sports.

With hundreds of fitness, nutrition, and wellness brands on display, visitors can also explore exclusive giveaways and special offers.

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Dubai Active Industry: The Business of Wellness

Running alongside the main event, Dubai Active Industry 2025 will bring together global leaders and innovators to explore the future of the wellness business.

The CEO Forum will delve into how public-private collaboration and innovation are shaping the global wellness economy.

With hundreds of buyer meetings and brands present, it serves as the region’s definitive hub for the business of wellness.

Dubai Muscle Show: The Pinnacle of Strength

For the ninth year, the Dubai Muscle Show brings together the world’s greatest bodybuilding champions for the ultimate display of strength and endurance.

This event is a must-see for professionals and fans alike, featuring hundreds of exhibitors showcasing the latest in fitness apparel, nutrition, and recovery technology.

Source: wam

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