DXB and CRANK Fitness Ride

Dubai International (DXB), the top international airport globally, made history by converting its renowned runway into a dynamic cycling studio in partnership with CRANK, offering a unique fitness experience set against the backdrop of aircraft taking off and landing.

The runway at DXB took on a new function as fitness enthusiasts, travelers, and staff swapped terminals for spinning bikes, participating in CRANK's immersive cycling workout with planes taking off just past their handlebars.

Silent disco music set the rhythm, while the distinctive setting turned the workout into a memorable event.

Michelle Lee, Vice President of Brand & Communications at Dubai Airports, stated, "This event is about redefining possibilities, enhancing both fitness and our commitment to delivering extraordinary moments for our community.

We didn't just organize a workout; we crafted a one-of-a-kind experience that seamlessly combined movement, music, and aviation in a way only DXB can accomplish.

"A huge thank you to our amazing team that brought this unprecedented cycling event to life.

Your dedication and energy made it happen, and it's a testament to what we can achieve together.

And a special thanks to CRANK; we are proud to collaborate with a successful local brand that shares our goal of offering unique and memorable experiences."

Nuno Costa, Co-founder of CRANK UAE, commented, "This event is truly historic. Bringing CRANK, a home-grown brand that shares Dubai's spirit of innovation and ambition, to the world's busiest international airport is unprecedented.

Transforming DXB's iconic runway into a fitness playground is about more than just exercise; it's about illustrating the limitless possibilities that embody both CRANK and Dubai.

We're incredibly proud to be part of this groundbreaking moment."

Source: menafn

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