Everlast and Hyrox Unite to Revolutionize Functional Fitness

Everlast Gyms is teaming up with Hyrox to launch 60 Hyrox Performance Centers across the UK and Ireland by 2028.


This collaboration cements Everlast as the official national partner for the prominent sports racing brand, creating elite training hubs for functional fitness enthusiasts.

This partnership builds on the momentum from Sports Direct, part of the Frasers Group, being named title sponsor of five Hyrox races in 2025.

Setting the Standard with Hyrox Performance Centers

The first three Hyrox Performance Centers are set to open in Liverpool, Manchester, and Dublin within the next six months.

These centers will deliver a race-day-inspired training environment tailored for athletes of all levels.

Outfitted with official Centr x Hyrox competition equipment, the centers will offer advanced tools like wall balls, octo kettlebells, power sleds, and sandbags.

Additionally, Centr-designed features like Competition Perform Turf, curved treadmills, and the multifunctional Perform Rig will be available, creating an immersive training experience that mirrors Hyrox events worldwide.

Everlast is also introducing dedicated Hyrox training classes and programs to help participants enhance their fitness and prepare for races.

Members will gain exclusive early access to Hyrox tickets, enhancing their integration into the growing Hyrox community.

Read Also: Thinking About Joining Your First Hyrox Event?

Growing the Hyrox Fitness Movement

Hyrox already collaborates with 1,500 training clubs across the UK to deliver functional fitness classes.

This new initiative will elevate standards, providing comprehensive support to athletes striving to perfect their race-day performance.

Michael Murray, CEO of Frasers Group, emphasized the shared vision behind the partnership: “Bringing Hyrox Performance Centers to the UK is a big milestone for Everlast Gyms and the fitness community.

Our goal is to create aspirational training environments that combine performance-focused fitness and recovery—at an accessible price point. Becoming the UK Home of Hyrox allows us to strengthen our connection with the Hyrox community, delivering unmatched experiences.”

Douglas Gremmen, global head of 365 at Hyrox, shared his excitement about the collaboration: “Our aim with Hyrox Performance Centers is to provide athletes a space that closely simulates race-day conditions. This partnership with Everlast Gyms raises the bar for Hyrox training in the UK.”

Read Also: Hyrox A New Fitness Craze

What’s Next?

To bring the Hyrox race-day vibe to more audiences, Everlast Gyms will host simulation events in Gateshead, Rotherham, and Thurrock from July 22–24.

These events give members a taste of the competition atmosphere, fueling excitement for the upcoming rollout of Performance Centers.

This partnership promises to reshape functional fitness, empowering athletes with premier training facilities designed for optimal performance and community growth.

Read Also: Top Fitness Challenges to Try in 2025

Source: healthclubmanagement

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.