F45 Training: First Global Group Fitness Franchise on Strava

Austin, Texas, June 21, 2024—F45 Training Holdings Inc., a global leader in innovative, functional group workouts that are quick, enjoyable, and results-driven, has become the first global functional fitness franchise to display grouped activities on Strava. Strava is a top digital community catering to over 125 million active individuals.

The partnership between F45 Training and Strava allows members to align their fitness objectives with the global F45 Training community.

Members can effortlessly monitor their progress alongside others thanks to automatic activity uploads to Strava, which detail class type, average heart rate, calories burned, and location.

These activities will be automatically grouped on Strava, enabling athletes to compare their efforts and engage with others who have completed the same workout.

The process is simple—just download the F45 Training app, utilize LionHeart, and follow the prompts to connect to Strava.

F45 Training's LionHeart wearable technology collects data on points, heart rate, and more, and makes it available on Strava.

F45 Members can join the F45 Training Club on Strava to connect with fellow members and appear on a global leaderboard, fostering friendly competition worldwide.

"Partnering with Strava in this unique way strengthens the connections our members and Strava users have with their fitness and wellness journeys as part of a global, like-minded community," said Tom Dowd, CEO of F45 Training.

"The integration with LionHeart enhances the ease of sharing workout results and supporting other members globally.

Now is the perfect time to join the F45 Training Club on Strava, with nearly 20,000 F45 Training locations worldwide."

"This collaboration with F45 Training highlights Strava's commitment to nurturing active communities globally," said Mateo A. Ortega, Vice President of Connected Partnerships at Strava.

"We're thrilled to offer new opportunities for athletes to connect, support each other, and share their fitness journeys within Strava's global community."

During Strava Week, starting June 24, those who join the F45 Training Club on Strava and share their workouts can win daily prizes, and Strava athletes can enjoy a free one-day trial at their nearest F45 Training studio.

Rated the No. 1 gym chain in the U.S. by Men's Journal in 2023, F45 Training blends functional workouts with high-intensity interval training (HIIT), allowing members to complete workouts at their own pace.

Each session features thousands of unique movements, ensuring variety and helping members achieve optimal results.

About F45 Training

F45 Training ("F45" or the "Company") operates the F45 Training, FS8, and VAURA brands through its boutique fitness franchise platform.

F45 Training offers high-intensity interval training (HIIT) that leverages proprietary technology and a rich content database of thousands of functional training movements to provide new workout experiences daily.

FS8 is a progressive fitness concept combining the best elements of Pilates, tone, and yoga into a low-impact, high-energy workout.

VAURA offers a sensory athletic reformer Pilates experience designed to energize the body. Select studios also provide state-of-the-art recovery services, including saunas, cold plunges, and percussion therapy.

F45 Training is dedicated to supporting its expanding global franchise network in the high-growth boutique fitness category.

Join the pinnacle of fitness franchising with three globally renowned concepts: F45 Training, the leading HIIT training chain worldwide, along with our unique Pilates brands, VAURA and FS8.

About Strava

Strava is the leading digital community for active individuals, with more than 125 million athletes across over 190 countries.

The platform provides a comprehensive view of your active lifestyle, regardless of your location, favorite sport, or device.

Strava welcomes everyone pursuing an active life. Join the community, find motivation, and discover new experiences with a Strava subscription.

Source: finance

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