Fitness First Becomes Official Training Partner for Hyrox in Germany

Fitness First has announced a major partnership with fitness race organizer Hyrox, becoming Germany’s first national training club partner.

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This collaboration will bring a premium, competitive sports format to all Fitness First clubs across the country.

Starting January 1, 2026, members will have access to specialized Hyrox training in all Fitness First locations.

This includes dedicated equipment and Hyrox-specific classes, providing the ideal conditions for members to prepare for the popular fitness races.

The rollout of Hyrox Training Clubs has already begun across some locations.

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A major highlight of this new partnership is the Fitness First Hyrox Frankfurt event, scheduled for December 12-14.

The three-day event at Messe Frankfurt is expected to draw around 15,000 participants, with Fitness First being represented by a large contingent of well-prepared members.

“By integrating Hyrox into our clubs nationwide, we are adding a high-energy training format that aligns perfectly with our mission to holistically motivate people,” said Johannes Maßen, CEO of Fitness First. “Hyrox is the perfect addition to this philosophy.

For years, we’ve been focusing on functional training... Hyrox builds on this, adding another innovative training approach.”

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This sentiment was echoed by Douglas Gremmen, Chief Growth Officer at Hyrox. “We are proud to partner with Fitness First – a brand that shares our values of community, consistency and peak performance,” he said.

“We are excited about our joint journey and eager to see where this partnership will take us.”

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Owned by LifeFit Group, Fitness First operates over 200 gyms in Germany and Austria under its Fitness First Black and Fitness First Red brands, catering to different market segments.

This partnership marks a significant step in enhancing its members' training experience.

Source: healthclubmanagement

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.