Fitness Tips from the Founder of Represent

George Heaton doesn't identify as an 'influencer'.

However, for those who are dedicated to training wholeheartedly, or aim to be, the co-founder of the renowned UK fashion brand Represent could be a significant presence in today's fitness realm.

From maintaining a blistering 2.5-minute per kilometer pace and racing alongside Hyrox World Champion Hunter McIntyre, to constructing a 5000-square-foot functional fitness gym at Represent HQ, equipped with top-tier coaches and open to all Represent team members, Heaton sees fitness as more than a personal endeavor.

It's his mission to enhance his world.

Additionally, he boasts a rig that would impress any bodybuilder.

Taken from his exclusive interview, which you can read in the latest issue of Men’s Health, Heaton shares the training advice that has helped him achieve front cover status.

‘I was always overweight and could never control my diet or get to a point of consistency with my training,' said Heaton.

'I want to get the message across that you’ve got to dial it in.

‘You’ve got to be consistent for a long period of time to see the results you really want.

You need to have patience.

So many people rush in head on and expect results yesterday. It can be disheartening when they don’t see them.

It takes time. Lay those foundations, you’ll get there.’

Source: yahoo