Fitze Enters India via Iffort Partnership

Fitze, a leading fitness rewards app from the UAE, has announced its entry into the Indian market through an exclusive partnership with Iffort, a key player in technology and digital marketing for global brands.

This expansion is a vital component of Fitze's global growth strategy, aiming to introduce its innovative wellness solution to the Indian audience while unlocking significant investment and business growth opportunities.

Fitze, launched in 2020, garnered $750K in Pre-Series A funding by 2021 and has since achieved self-sufficiency and profitability.

The app has gained success through its unique approach to corporate wellness, engaging over 350 companies in the UAE, including giants like P&G, Canon, Mashreq, Emirates, Marriott International, and Xerox.

Additionally, Fitze has formed alliances with over 150 brands and reward partners, such as Noon, Joyalukkas, Cleartrip, Lulu, and Garmin, strengthening its appeal.

Notably, Fitze was an app partner for the Dubai Fitness Challenge in 2022 and 2023, an initiative led by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

The app is currently experiencing a 15% monthly growth rate, with corporate engagement increasing by 5-7% each month.

Sunny Jindal, Co-founder of Iffort India & UAE, expressed enthusiasm about the partnership, emphasizing its potential to enhance wellness and meet the rising demand for health-focused solutions in India.

Subrahmanian Seshadri, CEO of Fitze India, stated that this collaboration comes at an opportune moment, coinciding with rapid growth in the global health and fitness market.

He sees this as a chance to offer a revolutionary wellness experience in India and establish Fitze as a leader in the sector.

Fitze Founders Ben and Neha Samuel see this move as a proud homecoming, highlighting their commitment to promoting wellness and healthy living in India.

They aim to motivate individuals by converting daily steps into valuable rewards, encouraging activity and health prioritization in an enjoyable and engaging manner.

Source: passionateinmarketing

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