Forging Growth: The Fitness Worx & Core Health Partnership

In today's competitive fitness market, independent gym chains face unique challenges as they scale.

Fitness Worx is proving that with the right partnerships, rapid growth doesn't have to mean losing your identity—or your values.

This bold, family-run chain has expanded to eight locations with ambitious plans to reach 25 sites across the Midlands.

What's driving their success? A combination of community focus and a strategic partnership with Core Health and Fitness that goes far beyond equipment supply.

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Independent and Proud

"We're a family-run gym brand and proud to be independent," explains Jack Gibson, Fitness Worx founder.

"Our mission is to be the UK's leading independent chain specializing in personal training transformations and small group classes.

Core Health and Fitness has been instrumental in that journey—not just because of the equipment, but because of the relationship we've built."

Now in its 11th year, Fitness Worx has carved out its niche by prioritizing quality and inclusivity.

While traditional gym access is available, their strength lies in personal training-led programs, small group classes, and fostering genuine community connections.

"We try to be as inclusive as possible," Gibson notes. "Whatever your training style—beginner or advanced—we want you to feel comfortable and motivated.

That's why we invest in standout equipment like Nautilus. Our members love it, and some even travel specifically to use it."

More Than Equipment Supply

This commitment to excellence makes Core Health and Fitness a natural partner. Their product range, particularly the Nautilus Leverage Line, delivers the performance and durability premium facilities demand.

But it's the service relationship that truly sets them apart.

Behind every smooth installation and tailored equipment package is regional account manager Elnaz Bahadoran, who has become integral to the Fitness Worx expansion strategy.

"For me, it's not just about the gym equipment," Gibson emphasizes. "It's about the relationship. Elnaz has been a constant in our journey.

Communication is clear, deliveries are smooth, and if there's ever an issue, it's resolved within days. That level of support gives us confidence as we grow."

Bahadoran's approach is personal and proactive—from initial layout discussions to product recommendations and delivery coordination. Her involvement extends throughout each project's lifecycle.

"What makes partnerships successful isn't just delivering equipment," Bahadoran shares.

"It's about being present throughout the journey to help bring their complete vision to life. I take pride in being someone customers can rely on, especially during high-pressure moments like new openings."

Scaling With Purpose

Fitness Worx has exciting expansion plans already in motion. Two new West Midlands locations are scheduled for 2026, with a five-year strategy targeting continued growth across the region.

Through it all, Core Health and Fitness remains a consistent presence, providing the reliability and expertise needed for sustainable scaling.

For Core, supporting independent operators like Fitness Worx represents their commitment to helping the sector flourish through genuine collaboration.

"Fitness Worx is exactly the kind of customer we love to support," says Bahadoran. "They have a strong identity, big ambitions, and genuine care for their members.

Being part of that growth is exciting—and it's only the beginning."

This partnership demonstrates how strategic relationships built on trust, quality, and shared values can fuel remarkable growth while staying true to core principles.

As Fitness Worx continues expanding, their collaboration with Core Health and Fitness proves that the best business relationships are about much more than transactions—they're about building success together.

Source: healthclubmanagement

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.