Gen Z's Fitness Identity Fuels Gym Growth

For Generation Z, fitness has become a core part of their identity, and a gym membership is a non-negotiable expense even when money is tight, according to a leading gym executive.

Will Orr, chief executive of The Gym Group, explained that young people increasingly link fitness with mental health and view gyms as social spaces.

This trend is highly concentrated in Gen Z, which refers to those aged 18 to 27 and makes up about 40% of The Gym Group's members.

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"It’s not just about the rational elements of knowing you’re getting fitter, but it’s also the mental health, and the social aspect of it for some people," Orr told the PA news agency.

He noted that fitness has become "hard-wired" into the lifestyles of many young people.

This cultural shift, combined with a demand for affordable and flexible memberships, has helped The Gym Group grow to nearly one million members as of February.

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The company positions itself as the lowest-cost nationwide gym open 24/7, with memberships starting from £14.99 a month in some locations.

Orr highlighted the "strong appeal for this sort of no-frills" model, especially for younger individuals with limited disposable income.

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The company has also tapped into fitness trends by running Hyrox training sessions—workouts designed for the popular global fitness competitions—in 120 of its gyms.

Source: msn

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