Gold's Gym Becomes HYROX Headquarters

Gold’s Gym, operated by RSG Group, is launching the first HYROX-affiliated training facility in the United States at one of its clubs in the Dallas area.

Big Business

HYROX, a rapidly expanding fitness race series originating in Europe, is set to surpass one million participants globally next year.

Although a majority of HYROX’s revenue comes from event entry fees, it is evolving into a lifestyle brand by incorporating digital content and cobranded equipment, including partnerships with Centr.

The brand is also strengthening its affiliate network. Following the launch of a flagship Performance Center in Berlin last year, HYROX now offers in-club designs for partner gyms.

Hot Ticket

HYROX training programs drive growth for fitness businesses by attracting new members. Major gym brands like F45 and PureGym have embraced HYROX-inspired training to boost memberships.

With official equipment and standardized setups, in-club HYROX Performance Centers are expected to be a key attraction.

GymNation has already secured rights to introduce HYROX in the Middle East, further highlighting its global appeal.

Looking Ahead

The RSG Group sees the introduction of HYROX at Gold’s Gym in the US as the beginning of a larger expansion plan.

With over 200 locations in the US and 700 globally, Gold’s Gym aims to unite HYROX enthusiasts from across the world.

Source: insider

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