Pilates has become a favored workout for many in the UAE due to its effective results without the intense strain of high-intensity exercises. Pilates offers various styles, including reformer, mat, and tower workouts.

POSTURE Dubai elevates Pilates from just an exercise to an immersive experience.

Founded by Elle Sawyer, a former creative producer for fashion and lifestyle brands, POSTURE merges her passion for Pilates with fashion to create a unique environment for women across the UAE.

"My love for Pilates and fashion inspired me to create a welcoming and contemporary space that is both minimalist and healing, uniting my two worlds—and thus, POSTURE was born," Elle shares with GRAZIA.

POSTURE opened its first location on The Palm in 2022 and recently launched a studio in Downtown Dubai, reflecting the growing enthusiasm among both Pilates enthusiasts and newcomers.

GRAZIA's Career Edit highlights Elle's path, illustrating how she transformed her passion into a successful wellness brand, motivating many on her journey.

Elle's Journey and Insights

On childhood dreams:

Elle aspired to be a Magazine Editor when she was younger.

Favorite school subject:

She enjoyed Greek Mythology and History the most during her school years.

First job experience:

Her first role was washing clients' hair at a salon when she was 14.

Career trajectory:

Elle's career as a Creative Producer involved working with fashion and lifestyle brands.

She focused on producing fashion and editorial shoots with global brands and artists, creating some of the best campaigns worldwide.

Impact of the UAE on her career:

Moving to the UAE at 22, Elle spent her 20s working as a Creative Producer, collaborating with top-tier talent. Her ambition and strong work ethic were shaped by these experiences.

Inspiration to enter the wellness space:

Her prior career gave her the confidence to transform POSTURE from a passion project into a favorite in Dubai's wellness scene.

Seeking a better work-life balance and driven by her love of Pilates, she pursued teaching and created a space that combines modernity, minimalism, and healing.

Daily Life and Role at POSTURE

Daily routine:

Elle's routine has evolved since opening POSTURE on Palm Jumeirah and Downtown Dubai and having two young children. Balancing motherhood and managing two studios under two years old keeps her busy but fulfilled.

Role as POSTURE's Founder:

Elle remains actively involved in every aspect of the business, from studio design to client experience. She relies on a talented team, including instructors, a studio manager, and front-of-house staff, to ensure a top-notch experience for every client.

Career milestones:

Opening two studios in two years and having two children simultaneously is a significant achievement she's proud of.

Guiding quote:

"Doors will always open if you knock."

Aspirations for 2024:

After a hectic year, Elle looks forward to some relaxation with her family and returning to teaching, ready for a busy fourth quarter at the studio.

Source: graziamagazine

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.