GymNation Hires McEntee

GymNation, a prominent fitness brand originating in the Middle East, has appointed Rory McEntee as its new Chief Marketing Officer (CMO).

McEntee previously served as the Brand and Marketing Director for Gymbox, a renowned fitness brand in London.

Bringing extensive experience in the fitness industry and expertise in brand development, creative marketing, and marketing strategy, McEntee's role at GymNation will focus on advancing the brand’s growth and strengthening its reputation as the leading fitness destination in the Middle East.

McEntee will oversee GymNation’s marketing strategies and communications, prioritizing creative and disruptive campaigns to support the company’s rapid expansion across the GCC region.

With an innovative and forward-thinking approach, he will partner closely with the leadership team to introduce groundbreaking marketing strategies that aim to attract and retain a more extensive fitness community.

Commenting on the appointment, Loren Holland, GymNation’s Founder and CEO, shared, “We are excited to welcome Rory to the GymNation team.

We’ve long admired the work he achieved with the Gymbox brand in the highly competitive UK market.

His exceptional skills in creative brand-building and disruptive marketing are invaluable as we continue to expand GymNation across the region. We’re confident that Rory will elevate the GymNation brand to new heights.”

During his time with Gymbox, a well-established fitness brand in the UK, McEntee played a key role in shaping the brand’s identity, developing and implementing impactful marketing campaigns, and significantly enhancing its presence in a competitive industry.

He is particularly recognized for creating unique, widely talked-about campaigns that resonated strongly with gym-goers.

Expressing his enthusiasm about the new role, McEntee said, “I’m thrilled to join such a dynamic and forward-thinking brand.

I look forward to solidifying GymNation’s position as the leading fitness brand in the Middle East.

The brand’s mission to make fitness enjoyable and accessible perfectly aligns with my passion for building brands that connect with diverse audiences.

GymNation truly lives up to its ethos of being The People’s Gym, and I’m excited to create impactful campaigns that inspire people across the region to get moving and lead healthier lives.”

With McEntee’s appointment, Ant Martland, GymNation’s Founder and Chief Commercial Officer (CCO), will now take on a broader role concentrating on driving the brand’s continued growth across the region.

“As soon as we heard that Rory was leaving his previous role, we knew we needed to act quickly to bring him onto our team.

His appointment is a major milestone for GymNation, strengthening our senior leadership as we prepare for another phase of significant expansion,” said Martland.

“I’m eager to collaborate with Rory, refine our marketing platform that has driven our success since 2018, and position the GymNation brand on an even greater trajectory for 2025 and beyond.”

Source: campaignme

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.