GymNation & Media Connector

The Media Connector, a leading digital out-of-home (DOOH) platform in the region and a subsidiary of JGroup, has partnered with GymNation, the UAE's largest and Saudi Arabia's fastest-growing gym chain, to introduce the GymNation Media Network.

The GymNation Media Network offers advertising opportunities using a variety of channels.

This includes in-gym digital TV screens, GymNation Radio, experiential activations, and digital platforms outside of the gym, such as the GymNation app and website.

This initiative presents brands across the GCC region with a unique way to connect directly with GymNation's steadily growing member base.

Commenting on the partnership, Ant Martland, CCO of GymNation, said, "This collaboration with The Media Connector is a significant step in establishing GymNation as a powerful advertising platform.

By combining their extensive expertise in DOOH media with our advanced AdTech solutions, we are able to deliver accurate and highly effective advertising options to brands, agencies, and media buyers within the region.

With over 110,000 actively engaged members and more than 2,000 daily visitors at each location, GymNation offers unparalleled potential for impactful and widespread campaigns, catering to a vibrant and diverse audience."

Raffoul Mattar, CEO of The Media Connector, added, "This partnership allows us to tap into GymNation’s extensive membership and their network of over 300 digital screens to create exceptional advertising opportunities.

We’ve already seen strong interest from a variety of regional brands looking to engage with GymNation’s audience, and we expect to sell out the first quarter (Q1) 2025 inventory within the next few weeks.

The GymNation Media Network is the perfect platform for brands aiming to reach health-conscious individuals and fitness enthusiasts from diverse demographics at GymNation’s high-traffic locations."

This launch aligns with the opening of GymNation's 20th location in the region, marking a pivotal achievement that has doubled the company’s footprint since early 2024.

With plans to expand to an additional 20 locations in 2025, GymNation is further solidifying its status as the leading gym chain in the GCC region.

Source: menafn

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.