GymNation's Record-Breaking Strongman Billboard

GymNation, a leading fitness chain in the UAE, has launched a new Out-of-Home (OOH) campaign in Dubai featuring what it claims is the world’s heaviest permanent billboard.

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The massive one-tonne installation was created to promote the gym's new specialized Strongman training class.

The unique advertisement is not a traditional graphic but a three-dimensional structure built entirely from forty interlocked weight plates.

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This raw, industrial design was developed with the gym's marketing team to grab attention and perfectly represent the intense nature of the new class.

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The Strongman class itself is inspired by classic powerlifting disciplines. Participants can expect to take on challenging exercises like deadlifts and tire flips, designed to build serious strength.

The billboard's powerful visual immediately communicates the raw power and challenge at the heart of this new fitness offering. The campaign also ties into other specialized training available at the gym, such as preparing for HYROX races.

Source: media4growth

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.