Gymshark in Middle East Exclusive Dubai Collection

The UK-based fitness apparel brand, Gymshark, which has gained immense popularity among online fitness influencers, has now expanded its reach to the Middle East.

Their new collection, available exclusively in the Middle East, features the Gymshark name translated into Arabic for the first time.

Additionally, it incorporates its iconic logo with Arabic calligraphy. While there isn't a physical flagship store yet, it's likely only a matter of time before one opens.

"The fitness scene in the Middle East, particularly in Dubai, is booming," said Ben Francis, CEO of Gymshark.

"Gyms are popping up everywhere, and it's clear that both residents and visitors in the region are increasingly integrating fitness into their daily lives.

That's why we're thrilled to launch a localized online store in the Middle East to cater to the growing demand from fitness enthusiasts.

I am particularly fond of the new collection, especially the Arabic calligraphy and the regional touches. I can't wait to see it worn on the streets and in the gyms."

In partnership with Al Tayer Insignia, Gymshark aims to provide an exceptional omnichannel experience for its Middle Eastern customers, encompassing both store rollouts and top-notch online delivery.

If you need a reason to hit the gym, new gym attire might be the perfect motivator. With summer just beginning, now is an ideal time to update your workout wardrobe.

Source: esquireme

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.