Gymshark x Surreal 'Cardi-Os' collection

Gymshark has partnered with Surreal for a special collaboration, introducing the high-protein cereal ‘Cardi-Os’ as a part of their broader ‘We Do Gym’ initiative.

Encouraging fitness enthusiasts not to skip leg day—or breakfast—Gymshark, the renowned gym wear brand, and Surreal, the innovative cereal company, have joined forces to unveil Cardi-Os.

This protein-rich cereal tastes just like a strawberry protein shake.

This launch is aligned with Gymshark’s new branding platform ‘We Do Gym,’ introduced last month. It will drive all of the brand's marketing efforts this year, underscoring its identity as a brand dedicated to gym-goers.

Calum Watson, Gymshark’s partnership director, expressed admiration for Surreal’s approach, stating, “We love what the team at Surreal is doing—their mission, product, and branding are all very striking.

Partnering on a product that supports our community's fitness objectives is a win for us. We originated in the weights room, but this is some Cardi-O we can all support.”

Surreal, known for bringing back advertising icon Barry Scott in a spoof ad, remains focused on their audience. Their latest cereal offers 13g of protein per serving, equivalent to the protein in two eggs, but with a much better taste.

“Working out and achieving protein goals are inseparable. Whether it’s gulping down raw eggs, eating chicken, rice, and broccoli for dinner yet again, or even extracting protein from the calluses on their hands, weightlifters have limited choices. Now they have a tastier option.”

Surreal co-founder Jac Chetland remarked on the collaboration, saying, “Gymshark handles gym. We handle protein. Our Gymshark protein cereal is a perfect gym partnership.

We’re thrilled to assist Gymshark’s athletes and community in meeting their protein needs.”

This exclusive cereal will be available for purchase online at both the Surreal and Gymshark websites.

Source: marketing

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