Gymshark's Middle East Online Store

Gymshark, a renowned fitness community and apparel brand, has announced its expansion into the Middle East by launching its first localized online store for the region. 

This significant move highlights Gymshark's commitment to offering fitness enthusiasts in the Middle East access to its latest apparel and experiences.

To mark this occasion, Gymshark has unveiled an exclusive collection that celebrates the Middle Eastern culture.

The collection features the Gymshark name translated into Arabic for the first time, blending classic designs with Arabic calligraphy.

Available in sizes XS-XXL for both men and women, the collection includes a wide range of colors such as black, white, onyx gray, chalk green, light gray, and stone pink, ensuring inclusivity for all.

Ben Francis, CEO of Gymshark, expressed his excitement about the launch, stating, “The fitness scene in the Middle East, especially in Dubai, is rapidly growing.

Gyms are emerging everywhere, and it's clear that both residents and visitors are increasingly incorporating fitness into their lifestyles.

Bringing a localized online store to the Middle East to meet the demands of fitness enthusiasts in the region is thrilling.

I am particularly fond of the new collection, especially the incorporation of calligraphy and regional elements. I can’t wait to see it worn on the streets and in the gyms.”

Gymshark has partnered with Al Tayer Insignia to provide a comprehensive omnichannel experience for its Middle Eastern customers, ensuring a seamless transition from store rollout to top-tier online delivery.

Dee Sarai, CEO of Al Tayer Insignia, shared her enthusiasm, saying, “Al Tayer Insignia is excited to welcome Gymshark to our portfolio of world-class brand partners.

Gymshark has a unique story and is an innovative brand. We are proud to be part of their global expansion by launching the brand in the GCC, starting with a localized online store.

We have observed a rising demand for high-quality athleisure as Dubai's residents and visitors place more emphasis on health and fitness.

This new addition reflects our commitment to meeting evolving consumer needs and staying ahead of industry trends, solidifying our position as a leading retailer.”

Customers in the UAE can now enjoy Gymshark's premium products with the convenience of same-day delivery and free shipping on orders over 300 AED.

Similarly, customers in Kuwait will be able to experience Gymshark starting in May, with same-day delivery and complimentary shipping on orders over 25 KWD.

To further enhance the shopping experience, Gymshark has launched a regional app, designed to streamline navigation and ensure a seamless shopping experience from browsing to purchase.

Additionally, Gymshark will take over GymNation locations across Dubai and 1Rebel gym in DIFC for the month of May.

These takeovers will include exclusive events open to both gym members and the public, offering an in-person Gymshark experience.

Source: aviamost

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.