HFA Partners with MEFITPRO for 2025 MEFIT Summit

The Health & Fitness Association (HFA) has announced an exciting partnership with MEFITPRO for the 23rd edition of the MEFIT Summit, the MENA region’s premier fitness and wellness event.

This collaboration highlights the growing international focus on the Middle East and North Africa’s booming fitness market.

Together, HFA and MEFITPRO aim to enhance the Summit’s global influence by fostering cross-border connections, professional development, and innovation while expanding HFA’s presence in this high-growth region.

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Since its launch in 2003, the MEFIT Summit has served as a vital hub for fitness professionals, brands, and enthusiasts, driving the evolution of the wellness industry.

This year’s event will be the largest yet, with over 2,000 participants, 30+ global speakers, and 80+ actionable sessions across three dynamic days.

“This partnership with MEFITPRO is a milestone for HFA’s global strategy,” said HFA President and CEO Liz Clark.

“The Middle East shines as a hub for innovation and opportunity, and by joining forces with MEFITPRO, we are thrilled to support the fitness sector’s growth, promote international collaboration, and elevate industry standards.”

MEFITPRO echoed similar enthusiasm.

“We’re thrilled to have HFA onboard,” said the MEFIT Summit team.

“This partnership aligns perfectly with our mission to empower the fitness industry and ensure the MEFIT Summit connects the global fitness community, driving real impact where it’s needed most.”

What’s New in 2025

The 2025 MEFIT Summit will introduce the Biohacking & Longevity Summit, a full-day event exploring cutting-edge advancements in health, performance, and longevity.

Day 1 will also host the Business Summit, focusing on industry strategy and investment insights.

Days 2 and 3 will feature the leading Fitness & Wellness Summit, drawing gym owners, investors, decision-makers, and fitness professionals from across the region.

“This partnership with HFA is a significant step forward,” said Rania Boucher, MEFITPRO Managing Director and Summit Chairperson.

“Together, we’re creating an immersive experience blending global expertise, innovation, and education. We can’t wait to see how this benefits brands, professionals, and wellness seekers across the region and beyond.”

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Setting the Stage

Taking place from October 9 to 11 at the Marriott Resort Palm Jumeirah in Dubai, the Summit comes hot on the heels of FIBO Saudi, cementing its role as the ultimate gateway to the Middle East’s thriving fitness ecosystem.

With HFA on board, this year promises unparalleled opportunities for networking, education, and growth.

The MEFIT Summit continues to lead as the region’s flagship event, shaping the future of fitness and wellness both in the Middle East and on the global stage.

Source: ausleisure

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