Hyrox Signs GoodLife Fitness for Canada Race

Hyrox is extending its influence with fitness centers globally and has just sealed a deal with Canada’s largest gym chain, GoodLife Fitness. 

This collaboration marks the fitness racing brand's debut event in Canada, set to take place in Toronto in October 2024.

The two-day event is expected to draw approximately 9,000 competitors and over 10,000 spectators.

GoodLife Fitness, boasting over 450 locations across Canada, will serve as the title sponsor for the event.

Their sponsorship will cover athlete communications, pre-race check-ins, results, finisher certificates, and more.

Hyrox's decision to partner with GoodLife Fitness is part of a broader strategy to strengthen its presence in gyms and studios worldwide.

Recently, Hyrox also partnered with F45 Training.

"Being Canada's largest fitness club chain, GoodLife provides a broad range of training programs, amenities, and equipment that are ideal for Hyrox preparation," said Tammy Brazier, senior vice president of marketing, partnerships, and external relations at GoodLife Fitness.

"Our facilities include strength, functional, and cardio equipment, Turf Zones for sled pushes, and Regymen classes.

Our associates and members are already gearing up for Hyrox, making this partnership a perfect fit to bring the event to Canada and attract more competitors and spectators."

GoodLife Fitness has a member base exceeding one million, and its extensive network of clubs is poised to help grow Hyrox’s fan base in Canada, a new market for the brand.

"As a mission-driven organization dedicated to offering all Canadians the chance to live a healthy and fit lifestyle, our alignment with Hyrox was evident from our initial discussions," said Douglas Gremmen, Hyrox's managing director for the USA and Canada.

Hyrox races involve a combination of running and functional workout stations, where participants run 1km followed by a functional workout, repeated eight times.

This race format is consistent worldwide, encouraging competitors to participate in various locations and countries.

Hyrox founder and CEO Christian Toetzke describes the brand as the "marathon of fitness."

Unlike many functional fitness competitions, Hyrox emphasizes inclusivity; athletes aged 16 to 89 can compete at their own pace, with no cut-off times.

Hyrox Toronto will be held on October 5-6 at the Enercare Centre, with tickets having gone on sale last week.

Source: athletechnews

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