IEG Triples Riyadh Event for 2026

The 2025 Riyadh Muscle Show, Riyadh Active, and Riyadh Active Industry event is gearing up for its debut weekend on February 7-8.

However, organizer IEG Arabia is already revealing ambitious plans for next year, with the Kingdom’s premier fitness, wellness, and bodybuilding showcase set to return in February 2026 as a three-day event—triple the size of the inaugural edition.

With support from the Ministry of Investment, IEG anticipates that the 2026 event’s expanded scope and activities will transform the regional event landscape.

A larger exhibitor lineup is also in the works.

“As we prepare to welcome thousands of visitors to our very first event in the Kingdom this weekend, the industry is already looking ahead with excitement,” said Rachel Chatham, managing director of IEG Middle East.

“Our 2026 return to Riyadh, with three times the exhibition space and an extra event day, highlights our goal to drive fitness and wellness throughout Saudi Arabia.

It also demonstrates the interest from both local audiences and global markets for growth and opportunities in this region. While this weekend’s event promises to be a resounding success, it’s only a glimpse of the larger vision for the Riyadh Active and Muscle Show brands in KSA.

We invite the global market to join us as, under the guidance of the Ministry of Sport and in collaboration with the Ministry of Investment, we establish the Kingdom’s position as a leader and innovator in the health, fitness, sports, and wellness sectors.”

Source: exhibitionnews

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