In2Fitness to Add 25 Locations

After a year of expanding into new regions, In2Fitness plans to establish 25 additional locations in Saudi Arabia by 2025.

Owned by Kun Sports, In2Fitness operates 54 locations across four regions of Saudi Arabia, serving a membership base of 300,000 people. During 2024, the company opened new gyms for men and women in Madina and Khamis Mushait, extended the operating hours of 10 branches to 24/7, and introduced a new recovery program known as the Recovery Zone in select locations.

Looking ahead, the company aims to strengthen its footprint across Saudi Arabia. It will focus on digital innovation and enhancing customer experiences by utilizing advanced technologies to boost member engagement and simplify fitness journeys.

Mohammed A Dakhil, COO of Kun Sports, stated, “Our success isn’t just defined by the number of branches we have but by the positive impact we make—encouraging individuals to lead healthier, more active lifestyles while building thriving communities.

As we approach 2025, our priorities remain on expanding our presence, improving the member experience, and creating a fitness ecosystem that promotes progress and inclusivity.”

The facilities at In2Fitness include gym zones, functional training spaces, and group exercise classes such as calisthenics, boxing, yoga, and Pilates.

By integrating spaces for both men and women in the same locations, families can work towards their fitness goals together.

A recent Gymnation study revealed that the Middle East presents significant opportunities for the growth of affordable fitness chains.

Previously called B-IT, the company rebranded to In2Fitness after a legal dispute with Armah Sports over trademark infringement related to Armah's existing health club brand, B_FIT.

Source: healthclubmanagement

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.