Interactive Strength (Nasdaq: TRNR) teams with MEFITPRO

Interactive Strength Inc. (NASDAQ:TRNR), known for its innovative fitness equipment brands CLMBR and FORME, has announced an exclusive distribution agreement and an initial six-figure order for CLMBR with MEFITPRO in the rapidly growing Gulf region.

MEFITPRO’s CEO, Greg Boucher, commented:

"We take pride in distributing top-tier brands across the Gulf countries and are enthusiastic about CLMBR's potential here.

After experiencing CLMBR at IHRSA earlier this year and participating in a group fitness class at Crunch Fitness West Hollywood, we knew it was a perfect addition to our portfolio.

CLMBR's versatility is a great fit for both group fitness classes and gym floors, providing a superb low-impact training alternative."

TRNR’s Co-Founder and CEO, Trent Ward, stated:

“The GCC countries present a significant growth opportunity for CLMBR due to their long-term GDP growth projections and increasing fitness penetration.

These young, affluent markets are among the fastest developing globally.

MEFITPRO, a regional leader with successful brand partnerships including TRX, Woodway, Fitbench, and Wattbike, is an ideal partner for us."

Ward added, "We aim to sell to at least ten international distributors or key accounts this year. We anticipate that international sales will match the U.S. market size.

We expect to gain the necessary certifications to sell in Europe by the third quarter, enabling distributors to meet demand indicated at IHRSA and FIBO events.

Beyond the U.S., major fitness markets like the UK, Germany, France, and Spain show strong potential for CLMBR."

Gym chains are increasingly incorporating CLMBRs into their cardio areas, often replacing ellipticals.

Climbing offers an efficient full-body workout with more posterior chain activation than other equipment.

Some gym chains are also piloting group classes with multiple CLMBRs, receiving positive feedback similar to that from Studio CLMBR in Denver for years.

About MEFITPRO:

MEFITPRO, experts in the Middle East fitness industry since 2003, distributes leading brands like Assault, CLMBR, Concept2, Eleiko, Fitbench, Hatton, TRX, Woodway, and WattBike across GCC countries.

They also provide gym fit-out designs, installations, and internationally accredited education courses.

MEFITPRO founded the region's largest annual Health & Fitness event, MEFIT, in 2003.

About Interactive Strength Inc.:

Interactive Strength Inc. creates innovative specialty fitness equipment and digital services under CLMBR and FORME brands.

Listed on NASDAQ (symbol: TRNR), the company offers products like CLMBR, a compact vertical climbing machine perfect for both commercial and home use, and FORME, a digital fitness platform combining smart gyms with live virtual personal training.

Forward Looking Statements:

This press release contains "forward-looking statements" as defined by the United States Private Securities Litigation Reform Act of 1995.

These statements reflect management's current views, plans, and objectives for the future and are accompanied by terms indicating future events or trends.

The reader should not rely solely on these statements as actual outcomes may differ due to various risks and uncertainties, such as product demand, competition, and supplier reliance.

Detailed risk factors are available in the Company's SEC filings. The Company assumes no obligation to update forward-looking statements as conditions change.

Source: fox4kc

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