Kayanee: Women's Health Revolution in Saudi Arabia

DUBAI—Kayanee, a wellness collective based in Saudi Arabia, is revolutionizing women's health by integrating fitness, fashion, nutrition, personal care, healthy eating, and learning experiences.

Situated in Riyadh’s Diplomatic Quarter, Kayanee encourages women to adopt a holistic approach to well-being.

“Kayanee is entirely designed, created, and executed to motivate and inspire women into physical activity,” stated Mimi Fraser, the managing director of Kayanee.

“Health isn't just about diet and exercise,” she added. “True health involves engaging your mind, body, friends, family, and environment.”

To accomplish this, Fraser and her team built Kayanee on six pillars: move, wear, nourish, restore, thrive, and learn.

“Men typically go to the gym, put on their headphones, and work out. Women are different. They prefer activities that involve friends, like dance classes or walks.

Kayanee is designed to engage the mind, heart, and body simultaneously,” explained Fraser.

Alongside their Kayanee Movement class, which focuses on mobility, strength, and flexibility, the facility offers the Kayanee Dance Fitness (KDF) class, developed in partnership with Zumba.

KDF fuses energetic rhythms with unique music and choreography from the Arabian Peninsula.

Special soundtracks for dance classes incorporate Khaleeji, darbuka (a primary drum used in belly dance music), and dabke rhythms, offering a high-cardio workout that celebrates Arab culture.

“We are a Saudi brand that embraces Saudi and Arabian culture,” noted Fraser.

In addition to activewear, Kayanee’s fashion line—crafted in Italy from fully recycled fabrics—features knit dresses, chiffon capes, pleated skirts, cashmere cardigans, formal blazers, and more.

“One of our early consumers highlighted that they were less concerned about what they wore in the gym and more about their attire going to and from the gym,” Fraser said. “Initially, we planned only activewear.

But understanding the consumer’s needs led us to create a line that looks like ready-to-wear but is made with activewear materials.

We release collections four times a year,” she added.

Kayanee’s beauty line includes shampoos, conditioners, shower gels, body creams, facial mists, scrubs, hair oils, hair sprays, and deodorants, all made with natural ingredients such as shea butter, sweet almond oil, rose water, argan oil, seaweed, caffeine, coconut, and rosehip oil.

They also offer supplements to improve overall health, including vitamin C, vitamin E, omega-3, black seed oil, iron, zinc, and organic apple cider vinegar.

“We aim to expand this brand regionally and internationally. We want people around the world to see Saudi women and think, ‘Wow, is this how Saudi women live? Is this what they like?’ We are proud of it,” Fraser concluded.

Source: arabnews

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