Leejam Buys Sports Hub

The development of Saudi Arabia's sports industry is driving companies to increase their investments in the sector. 

This trend is evident in Leejam Sports Company's recent announcement of its acquisition of Sports Hub, a Saudi company known for organizing and managing sporting events and community programs.

The acquisition was executed through Leejam's investment arm, Rasan.

Sports Hub is renowned for hosting large-scale sporting events and creating customized competitions and activations for both public and private sectors.

The company focuses on children's sports events and clubs, aiming to instill a passion for sports in young minds.

With Saudi Arabia gearing up to host major sporting events, this acquisition aligns with Vision 2030's objective to enhance the quality of life for the Kingdom’s residents.

Sports Hub has built a solid reputation for delivering high-quality sporting events in collaboration with top local talent and international experts.

Its innovative approach and successful track record align perfectly with Leejam’s mission to promote health, fitness, and healthy lifestyles within the community.

This strategic move underscores Leejam’s commitment to strengthening its presence and impact in Saudi Arabia's dynamic sports sector.

By partnering with Sports Hub, Leejam aims to leverage its expertise and network to diversify its offerings and increase engagement with sports enthusiasts.

Dr. Badr Al Shibani, Managing Director at Sports Hub, expressed his enthusiasm about the acquisition, stating, "We are pleased to join the Leejam Sports family through this acquisition, which represents a milestone in our journey as a pioneer in managing and delivering sporting events.

We are confident that Leejam Sports will unlock new opportunities and offer unparalleled experiences to our customers."

Simon Alexander Müller, Co-Founder & CEO of Sports Hub, added, "This acquisition marks an exciting new chapter for Sports Hub.

Partnering with Leejam will allow us to further enhance our offerings and expand our reach, bringing innovative sports experiences to an even broader audience.

Together, we aim to make a significant impact on the sports landscape in Saudi Arabia, in line with the ambitious goals of Vision 2030."

Leejam Sports Company, the proud owner of the Fitness Time brand, is the largest publicly listed provider of integrated health, sports, and fitness services in the Middle East and North Africa region.

Source: saudiadaily

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