Les Mills and Adidas Rave Sells Out

Following successful events in October held in Berlin and Madrid, the Les Mills Live 2024 World Tour is set to continue in Cyprus.

This fitness rave is a result of a partnership between Les Mills and Adidas, drawing together thousands of fitness enthusiasts and highlighting the shared vision of both brands for the future of fitness training.

These dynamic events offer participants the chance to engage in immersive Les Mills workouts enhanced by VR technology, light shows, and musical performances.

Attendees also have the opportunity to purchase Adidas clothing, footwear, and accessories, along with exclusive merchandise.

A new addition to the workout lineup is Les Mills Pilates, a 45-minute program that blends choreography, mesmerizing music, and up-to-date exercise science.

Research conducted by experts at the University of the Fraser Valley in Canada showed that participants improved their abdominal endurance by 61% after an eight-week period.

The partnership between Les Mills and Adidas began in January 2023, aimed at creating enjoyable fitness experiences and encouraging active lifestyles.

They have also established a global community of 1,000 sponsored athletes to promote this collaboration and display the latest products and initiatives.

The Earn and Burn program allows individuals to earn rewards for Adidas products by completing Les Mills workouts.

Les Mills Live Cyprus is scheduled for November 16 and 17, followed by Athens on November 23, and then Riyadh on November 30.

Source: leisureopportunities

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