LEVEL UP: Dubai's Sports Tech Expo

Dubai is set to become the epicenter of sports technology innovation with the launch of LEVEL UP, a groundbreaking expo that will showcase the future of athletic performance and fan engagement.

Global MICE Organisation Limited (GMOLx) has partnered with the Dubai Sports Council (DSC) to create this premier sports tech event, scheduled for November 27-29, 2025, at Dubai Harbour.

The three-day expo expects to attract over 10,000 global attendees, including athletes, sports federations, tech startups, investors, influencers, and media professionals.

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Strategic Gateway to a Booming Market

LEVEL UP positions Dubai as the perfect entry point into the GCC's rapidly expanding sports economy.

The Middle East and Africa sports tech market is projected to reach $3.3 billion by 2030, driven by increased infrastructure investment and a growing roster of international sporting events.

Dubai sits at the heart of this growth, with its sports industry contributing approximately $2.5 billion annually to the local economy.

This impressive figure reflects the emirate's ambitious national strategies, thriving startup ecosystem, active private sector, and engaged health and fitness community.

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Technology Meets Athletic Excellence

The expo will demonstrate how transformative technologies are revolutionizing both traditional and emerging sports.

Visitors will experience cutting-edge innovations across multiple categories:

• Performance-enhancing wearables and analytics
  
  
• Immersive fan engagement platforms
  
  
• Advanced stadium security systems
  
  
• AI-driven performance analytics
  
  
• Revolutionary training and rehabilitation solutions
  
  
• Esports and gaming technologies
  
  
• Next-generation media broadcasting tools
  
  

LEVEL UP will highlight developments across major sports including football, Formula 1, cricket, tennis, golf, and athletics, while also showcasing breakthroughs in swimming, horse racing, extreme sports, and esports.

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Community-Centered Innovation

"Dubai is committed to hosting world-class sporting events and community-driven initiatives with innovation at the core," said Eisa Sharif, Director of Sport Events Department at Dubai Sports Council.

"Launching LEVEL UP will provide an international platform that fosters a collaborative ecosystem to drive innovation, accelerate industry growth, and connect the full spectrum of the sports tech community."

The event extends beyond industry networking to engage the broader community through side events including padel, street football, and basketball tournaments open to corporate leaders and local residents.

An Experience for Everyone

LEVEL UP promises comprehensive programming designed to captivate diverse audiences.

The expo will feature strategic panel discussions, keynote presentations, interactive showcases, live demonstrations, brand activations, and celebrity meet-and-greets.

The event culminates with a prestigious awards ceremony recognizing the most influential sports tech startups and industry leaders.

"LEVEL UP is designed to engage everyone – from curious young minds and sports enthusiasts to corporate leaders and global innovators," explained Namir Hourani, Managing Director of GMOLx.

"Whether it's meeting with international celebrities, exploring the latest trends and innovations, or simply enjoying an immersive experience, LEVEL UP promises an electrifying and engaging atmosphere for all."

Dubai's Vision Realized

This initiative aligns perfectly with Dubai's strategic vision to become a leading global destination for sports, entertainment, and tourism.

By hosting LEVEL UP, Dubai offers international and local organizations a pivotal platform to engage in critical industry discussions, showcase breakthrough innovations, and forge valuable connections with key decision-makers across the global sports ecosystem.

The expo represents more than just a business gathering—it's a celebration of how technology is transforming sports and creating new possibilities for athletes, fans, and industry professionals worldwide.

As Dubai continues to establish itself as a sports and innovation hub, LEVEL UP will serve as a catalyst for the next era of sports technology advancement.

Source: wam

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.