MealPlanet raises $6M from MEVP

UAE-based foodtech company MealPlanet has successfully raised $6 million in a Seed funding round.

This round was led by prominent regional venture capital firms such as Middle East Venture Partners (MEVP), AlTouq Group, Sanabil 500, Faith Capital, and Alturki Ventures, along with notable entrepreneurs Marc Lore and Samih Toukan.

Established in 2024 by Khalid Baareh, a seasoned entrepreneur, MealPlanet aims to fill the gap in technological solutions within the industry.

MealPlanet stands out as the first meal plan delivery application that links consumers with a diverse range of brands.

The platform provides a lifestyle solution, enabling users to seamlessly discover, subscribe to, and manage their meal plans with just a few taps.

Khalid Baareh, Founder and CEO of MealPlanet, expressed his excitement about the support from leading venture capital firms that align with the company's vision and are assisting in its growth.

"The funds will drive our expansion plans and further develop our proprietary technology, using intelligence to enhance and personalize the consumer experience," he stated.

He further added, "We are dedicated to digitizing the meal plan delivery experience in the Middle East, offering consumers unmatched convenience, variety, and flexibility."

Currently, MealPlanet collaborates with over 100 reputable brands, including Prep & Co, Basiligo, PrepHero, The Lean Co., aleen’s, Pura, Health Road, Nutrition Kitchen, Healthy Little Secrets, Freshii, and Embody Fitness, with more brands set to join soon.

Walid Mansour, co-founder and co-CEO of MEVP, commented, "We see significant potential in the expanding meal planning market, driven by the increasing demand for healthy and convenient eating options.

We are thrilled about MealPlanet's potential to lead this trend through their innovative technology and dedicated team.

By consolidating various meal plans and providing excellent service, MealPlanet is poised to become a leader in promoting healthy lifestyles through smart technology and exceptional offerings."

MealPlanet plans to expand beyond its UAE operations, beginning with Saudi Arabia in the first quarter of 2025.

Source: wamda

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