New Balance Opens in U Walk Jeddah

Jeddah, Saudi Arabia – Renowned running brand New Balance has just opened its fifth store in Saudi Arabia, marking its second location in the bustling city of Jeddah.

Situated in the popular U Walk Jeddah, the new store promises an exceptional shopping experience for both locals and tourists.

New Balance's expansion in the MENA region continues apace, driven by a glocalization strategy that deepens its connection with local communities.

Saudi Arabia, as a key market, offers New Balance significant opportunities to strengthen its presence and engagement in the country.

Jeddah, known for its growing enthusiasm for sports and fitness, is a prime location for New Balance’s latest store.

U Walk Jeddah is a major retail hub, and the new store is set to enhance the shopping scene by offering high-quality footwear, apparel, and accessories.

The new store features New Balance’s innovative Metro Flex concept, providing an immersive shopping environment.

This concept allows the retail space to transform frequently, reflecting seasonal changes, events, and special occasions, and offering customers an engaging brand experience.

Aiming to deliver top-tier category experiences in both storytelling and product presentation, the Metro Flex concept store at U Walk Jeddah offers a wide range of products.

Customers will find performance running shoes, walking shoes, training footwear, and trendy lifestyle sneakers, as well as a curated selection of performance and athleisure apparel.

Stuart Henwood, Regional General Manager of New Balance in the Middle East, Africa & India, expressed his excitement, stating, “We are thrilled to expand our presence in Saudi Arabia with the opening of our store in U Walk Jeddah.

This store marks another significant milestone in New Balance’s retail expansion.

We are committed to innovation in performance technology and delivering premium comfort to athletes worldwide.

Our growth continues as we unite communities and fans through a shared passion for running, comfort, and fashion.”

With four new stores launched this year and more planned for the UAE, Saudi Arabia, and Morocco by the end of 2024, New Balance remains dedicated to increasing its presence and accessibility across the region.

About New Balance

New Balance, headquartered in Boston, MA, has been independent since 1906.

The company aims to empower people through sport and craftsmanship, creating positive change in communities globally.

Employing 9,000 associates worldwide, New Balance reported $6.5 billion in global sales in 2023.

The brand owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear comprises at least 70% domestic value, representing a limited portion of the brand’s U.S. sales. To learn more about New Balance, visit their website.

Source: zawya

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