New Challenge at Fitness Show

Middle East gym operator GymNation and the fitness race concept HYROX have announced the launch of the world's first HYROX365 Challenge.

This will take place at the region's largest annual fitness and wellness event, coinciding with the Dubai Muscle Show and Dubai Active 2024.

The Challenge is scheduled for October 25-27 at the Dubai Exhibition Centre, Expo City, in partnership with the Dubai Sports Council.

The HYROX365 Challenge, accessible to everyone, combines aspects of a HYROX race with those from the HYROX365 training programs.

It provides athletes with a new method to evaluate their progress in their HYROX endeavors.

Serving as the highlight of Dubai Muscle Show and Dubai Active, the event will challenge athletes and fitness fans of all levels over the course of the three-day affair.

It will include both singles and doubles categories, with prizes exceeding AED 30,000 for the victors.

Ralph Wentz, Head of HYROX365 Performance, expressed excitement about partnering with GymNation to introduce the first HYROX365 Challenge worldwide.

He stated, "This will set a global standard for the HYROX365 benchmarking format.

The Dubai Muscle Show and Dubai Active offer an ideal venue to demonstrate the challenge’s potential and enhance our collaborative efforts with Dubai."

Rachel Chatham, managing director of IEG Middle East, the organizers of the Dubai Muscle Show and Dubai Active exhibition, remarked, "Dubai Muscle Show and Dubai Active have always aimed to push limits and present the latest fitness trends.

By hosting the inaugural HYROX365 Challenge in collaboration with GymNation, we elevate our mission, offering a groundbreaking experience for both attendees and participants, further establishing the city's reputation as a global fitness hub."

Source: exhibitionworld

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