PureGym Arabia Expands in Saudi

Matrix Fitness, known as the fastest-growing manufacturer in the Fitness and Wellness equipment industry and represented by Fit Hub in Saudi Arabia (KSA), has been chosen by Ektimal, the franchise partner of PureGym Arabia, to equip the first four new PureGym Arabia locations.

These branches are set to open in Riyadh in the fourth quarter of 2021.

Each gym will be outfitted with over 250 top-tier pieces of equipment from Matrix Fitness, including their latest cardio, strength, and functional training machines.

This collaboration aims to make fitness more accessible to a large, currently underserved population, encouraging them to adopt a healthier lifestyle with high-quality equipment at an affordable membership cost.

Hany Abu Omar, Managing Director of Matrix Fitness Middle East, stated, “2021 has been and continues to be an extremely busy year for Matrix Middle East and Fit Hub KSA.

This new partnership with Ektimal and PureGym Arabia is just one of many exciting developments resulting from our new business strategies in Saudi Arabia.

"We have restructured our operations in KSA to enhance our local presence and have strengthened our partnership with Fit Hub KSA through significant investments.

Our goal is to provide the most innovative fitness equipment, personalized services, and round-the-clock support, along with digitally-enabled 360-degree world-class solutions to meet the growing demands of the fitness market.

This will elevate the customer experience for both fitness enthusiasts and hospitality gym-goers.”

Source: gulfnews

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