Reflo Named Official Apparel Partner for Emirates Dubai 7s

When it comes to desert sports, few events can rival the energy of the Emirates Dubai 7s.

This year, the iconic rugby festival is getting a stylish and sustainable upgrade, thanks to a new multi-year partnership with performancewear brand Reflo.

The event, returning to The Sevens Stadium from November 28-30, 2025, will see its athletes and fans kitted out in Reflo's innovative apparel. For Reflo co-founders Rory and Peter, who have lived in Dubai for over a decade, this partnership is a homecoming.

As regular attendees themselves, seeing their brand become part of the festival's fabric is a significant milestone.

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Outfitting the Entire Festival

Under the new agreement, Reflo will provide apparel for all athletes competing at the event.

This includes not just the rugby players, but also participants in cricket, netball, the WODON3 fitness competition, and the Rebound padel tournament.

Fans can also get in on the action with a full range of official Emirates Dubai 7s x Reflo merchandise.

The collection will feature everything from vests and shorts to hats, all designed to perform in the Dubai heat while reflecting the festival's vibrant atmosphere.

A Shared Vision for Sustainability

The Emirates Dubai 7s has evolved beyond a simple rugby tournament into a three-day carnival of world-class sport, global music acts, and diverse cultural experiences.

Reflo's involvement ensures the apparel matches this energy—performance-driven, responsibly made, and stylish.

Matthew Tait, Festival Director, praised the collaboration: “We are delighted to have confirmed Reflo as our new apparel partner.

Reflo’s mission to reimagine performance wear through sustainability reflects the commitment of Dubai 7s to deliver an increasingly sustainable event.

We are confident that the new specially designed, bespoke Reflo X Dubai 7s merchandise range will be a huge hit with ticketholders.”

Reflo's co-founder and CMO, Rory MacFadyen, shared his excitement: “Emirates Dubai 7s is one of the most exciting events in global sport.

To bring Reflo into this partnership on our doorstep makes it even more meaningful.

We’re proud to deliver performancewear that not only looks good and performs at the highest level but is also made responsibly.

Together, we’re showing that sport can be a force for progress.”

Expanding Reflo's Footprint

This partnership is the latest in a series of strategic collaborations for Reflo, which already has ties to football, Formula 1, golf, and rugby. The deal also signals the brand's deepening roots in the UAE, with more regional partnerships expected in the future.

For those looking to gear up ahead of the event. In a city known for spectacle, this partnership is a perfect match, combining world-class performance with a commitment to sustainability.

Source: sustainhealth

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.