Riyadh's 2025 Fitness Kickoff!

Riyadh recently concluded its renowned Riyadh Active Industry, Riyadh Muscle Show, and Riyadh Active Exhibition, kicking off 2025 in the most exciting way possible!

The event delivered everything fitness enthusiasts, health advocates, and wellness explorers could hope for—and so much more.

A Stellar Start with the Pre-Opening Party

The festivities began on Thursday, February 6th, with an incredible pre-opening party. Over 120 industry leaders came together to celebrate the launch of IEG Arabia’s fitness portfolio in Saudi Arabia.

This set the tone for an unforgettable weekend filled with networking opportunities, groundbreaking innovations, and an abundance of fitness energy.

The event honored esteemed guests such as Naif Aldossary from the Ministry of Sport and Basim K. Ibrahim from the Ministry of Investment.

Key partners included some of the region's finest, such as Pia Studio as a Silver Sponsor, Sonico as the Apparel Partner, Noon Minutes as the E-Commerce Sponsor, and GoWell as the Hydration Partner. The globally recognized LesMills also joined in as their official partner.

Action-Packed Main Event

Over two dynamic days, the event attracted more than 10,000 visitors.

From fitness experts exploring the latest equipment to fitness enthusiasts and competitors showcasing their skills, the atmosphere was electrifying.

Attendees enjoyed three distinct experiences:

1. Riyadh Active Industry Showcases Fitness Innovation

The Riyadh Active Industry was the ultimate destination for anyone interested in the future of fitness. Leading brands like Panatta, Wellness First, Delta Fitness, and Matrix unveiled their latest innovations.

The Industry Talks segment, including the Women in Fitness Forum, provided valuable insights into the fitness industry and empowered women in the wellness sector.

The Kingdom Roundtable featured expertise-driven discussions on trends and growth opportunities in Saudi Arabia’s fitness market, offering invaluable insider knowledge.

Notable partnerships included Delta Fitness and Wellness First as Platinum Sponsors, Active IQ as the Education Partner, and Al Hayat Investment Co. as a Strategic Partner.

2. Riyadh Muscle Show Brings the Heat

The Riyadh Muscle Show delivered an awe-inspiring bodybuilding competition, featuring over 300 participants vying for the Kingdom Championship titles.

The energy in the air was unparalleled, with legendary figures like 8-time Mr. Olympia Ronnie Coleman and 2-time Mr. Olympia Big Ramy captivating the audience.

The event was fueled by prominent sponsors such as Applied Nutrition and Panatta, who contributed to the celebration of strength, discipline, and peak performance.

3. Riyadh Active Delivers Wellness and Community

Presented by Subway, Riyadh Active was all about inspiring fitness and wellness.

With engaging classes, thought-provoking talks, and activities led by fitness icons like Heba Ali and Hana Basrawi, the event had something for everyone.

Top brands like Grenade, Lululemon, and Gymnation added their unique flair, creating an environment buzzing with positivity and motivation.

Whether joining a high-intensity interval training (HIIT) session or simply basking in the lively atmosphere, participants left feeling ready to conquer their fitness aspirations.

A Glimpse into the Future

The 2025 event didn’t just meet expectations—it surpassed them entirely. And here’s the exciting news: it’s going to get even bigger and better in 2026! Riyadh Active plans to triple its event size, expanding to a whopping 20,000 square meters and adding an additional day packed with fitness activities.

If you thought this year was phenomenal, just wait for February 2026! Mark your calendars—it promises to redefine fitness, wellness, and community vibes on a whole new scale. Don’t miss out!

Source: lovin

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