Saudi Fitness Market: $2.64B by 2032

The fitness studios and gyms market in Saudi Arabia is on a steady growth trajectory, with its valuation expected to rise from USD 968.69 million in 2023 to an anticipated USD 2,639.14 million by 2032.

This expansion represents a compound annual growth rate (CAGR) of 5.89% from 2024 to 2032, driven by factors such as increasing health consciousness, government-backed fitness initiatives, and heightened investments in fitness infrastructure across the country.

Factors like greater awareness of health and wellness, the rise in lifestyle-related diseases, and the growing middle-class population are fueling this growth.

Furthermore, Saudi Arabia’s Vision 2030 has emphasized health and wellness improvement, further accelerating the development of the fitness industry.

Key Growth Drivers

Saudi Vision 2030 and Government Support

Saudi Arabia's Vision 2030 sets clear goals for increasing physical activity through programs promoting fitness, gym memberships, and health-centric initiatives.

To support this, entities like the General Sports Authority (GSA) and Saudi Arabian Olympic Committee are actively working to make gym access more widely available across the nation.

Rising Health Awareness and Active Lifestyles

The prevalence of conditions like obesity, diabetes, and heart diseases has prompted many people to join gyms and fitness centers to enhance their well-being.

Trends influenced by social media, fitness influencers, and digital fitness platforms also encourage individuals to adopt healthier lifestyles.

Growing Participation of Women

Ongoing government efforts to promote gender equality and empower women have led to a notable rise in women’s gym memberships.

Female-only gyms and fitness centers are becoming increasingly popular, fostering inclusivity and driving growth in the industry.

Demand for Premium and Boutique Studios

The fitness market has shown an increasing interest in premium facilities, with a demand for personalized training, wellness-focused programs, and state-of-the-art technologies.

Both international fitness chains and local brands are now investing in boutique studios, upscale gyms, and wellness hubs catering to affluent customers and expatriates.

Technological Advancements in Fitness

AI-powered personal training, wearable fitness technologies, and virtual classes are reshaping the fitness landscape.

Many gyms are adopting smart fitness devices, digital solutions, and apps that offer personalized tracking and a superior user experience.

Regional Highlights

Riyadh

The capital city, Riyadh, serves as a hub for premium gyms, fitness centers, and corporate wellness initiatives.

It has seen rapid growth in memberships and significant investment from international fitness brands.

Jeddah

Jeddah, with its coastal lifestyle and health-conscious community, boasts a high volume of luxury gyms, fitness clubs, and outdoor activities like beach workouts and cycling.

Eastern Province

The Eastern Province, encompassing cities like Dammam and Al Khobar, is witnessing steady growth in fitness studio openings, thanks to rising incomes, corporate fitness programs, and state-supported wellness initiatives.

Competitive Landscape

The Saudi fitness market is competitive, with both local and international brands vying for audience attention. Leading players include:

• Gold’s Gym Saudi Arabia
  
  
• Fitness Time (Leejam Sports)
  
  
• Snap Fitness
  
  
• UFC Gym Saudi Arabia
  
  
• Curve Fitness
  
  
• Energie Fitness
  
  
• NuYu Fitness
  
  
• F45 Training
  
  

These organizations are focused on expanding their networks, incorporating digital fitness offerings, and creating specialized wellness programs to attract memberships.

Market Segmentation

By Service Type

• Membership Fees
  
  
• Admission Fees
  
  
• Personal Training and Instruction
  
  
• Other Services
  
  

By Membership Type

• Individual
  
  
• Corporate
  
  

By Age Group

• Youth
  
  
• Adults
  
  
• Seniors
  
  

By Gender

• Male
  
  
• Female
  
  

By Type

• Standalone
  
  
• Chain
  
  

Future Prospects

The future of Saudi Arabia's fitness market leans heavily on digital innovations, such as AI-driven personal training and virtual fitness programs.

The growing popularity of home workouts, online coaching, and hybrid fitness solutions will also play a crucial role in making fitness accessible to a larger audience.

Closing Thoughts

With a projected valuation of USD 2,639.14 million by 2032, the fitness studios and gyms market in Saudi Arabia is well-positioned for continued growth.

Supported by government initiatives, shifting consumer preferences toward health, and constant technological innovation, the industry is set to become more dynamic and diversified.

About Astute Analytica

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Source: taiwannews

The opinions shared in the GymNation blog articles are solely those of the respective authors and may not represent the perspectives of GymNation or any member of the GymNation team.