She Runs and Dubai Active Team Up to Champion Women's Wellness

Two of the UAE's leading wellness movements, She Runs and Dubai Active, are joining forces to empower women as part of the Dubai Fitness Challenge 30x30.

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This powerful collaboration brings together a major women's running event and the region's largest health and fitness exhibition to create a unified platform for female empowerment.

The 12th edition of She Runs, organized by Plan b Group, will take place on November 9 at Expo City Dubai. Held under the theme "For Voices.

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For Connection. For Change," and supported by the Dubai Sports Council, the event will invite thousands of women and girls to move together in a day dedicated to wellness and inclusion.

Through this partnership, Dubai Active will feature She Runs Community Champions in its Industry Talks, Youth Programme, and Studio Sessions from October 24 to 26.

This integration aims to amplify the stories and strengths of women within the wider wellness community.

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"This partnership with Dubai Active connects She Runs to a wider wellness ecosystem that champions women’s stories and strength," said Dr. Harmeek Singh, founder and chairman of Plan b Group.

"Together, we’re creating a powerful ripple effect of change."

Tom Reece, marketing director at IEG Middle East, organizers of Dubai Active, added, "We’re proud to stand with She Runs in creating platforms where women can connect, learn, and lead through fitness.

Our goal is to empower voices, inspire change, and celebrate every stride toward wellbeing."

Source: arabnews

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