SQUATWOLF Expands in Saudi Arabia

Dubai-based sportswear brand SQUATWOLF is rapidly expanding its presence in Saudi Arabia through a series of high-impact brand activations.

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The initiatives included a skydiving influencer campaign, a collaboration with a local artist, the launch of a new Sports Hijab, and the introduction of its Neotech collection.

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The centerpiece of the expansion was the first-ever SQUATWOLF Games held in Riyadh, which drew over 250 attendees across two days with no no-shows.

Following two successful editions in Dubai, the event's Saudi debut highlighted the growing demand for fitness and community in the Kingdom.

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“The future of fitness in the Middle East will not be written in one city alone," said Chris Bishop, E-commerce Director at SQUATWOLF.

"From Dubai to the world, we’re proud to bring the best of a brand born in the region – with products designed for the region.”

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In a notable campaign, SQUATWOLF unveiled its ultimate Sports Hijab, designed for multi-purpose performance.

The launch featured a striking skydiving video with professional freestyle footballer Hadiya Hakeem, demonstrating the hijab's secure fit even during extreme activities.

Alongside these events, the brand introduced its new Neotech collection to the Saudi market and ran a National Day sale.

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The series of activations proved highly successful, with SQUATWOLF reporting an 80 percent increase in e-commerce revenue during the first weekend of the KSA National Day period compared to the previous year.

Source: campaignme

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